Social media marketing or Social Media Marketing Expert – Use of techniques and tools to promote corporate presence using Social Media
Who Is it Addressed To?
The scheme concerns employees who specialize in digital marketing and social media management (SSM) for businesses. They create content, design advertising campaigns, and implement SEO/SEM strategies to increase visibility. They manage professional accounts, websites, and e-shops through CMS, while monitoring KPIs to evaluate performance. They ensure data security and compliance with regulations such as GDPR. They organize their time and resolve conflicts to enable effective collaboration within digital teams.
Certification Procedure
The examination process consists of a theoretical examination.
Upon successful completion of the examinations, the professional is awarded a certificate of compliance that is valid for five years.
The Certification procedure for this specialization is Accredited by the Hellenic Accreditation System (E.SY.D.), National Accreditation System (E.SY.D.), in accordance with the requirements of the ISO/IEC 17024 International Standard.
For more information on the Certification Scheme, examination dates, prerequisites for participation and cost of Certification, please contact the People Certification Department (210 5220920, people.certification@tuv.at).